​​​​​​Alessandro Verna started his diving activities in 1993 at the age of 16 and as soon as he bought an existing sport shop, he dedicated a large space within this store for scuba diving equipments sales and also founded his own diving school in 2001. After some years passed between selling gear and scuba diving activities, he started to focus much more his time in developing new market strategies for diving equipment manufacturers, becoming an area manager for American Underwater Products in 2010. In August 2016 his company became the Italian representative agency for the brands managed by Huish Outdoors.
His company is now established as one of the best known in Italy as a freelance representative agency for scuba diving products including a fully equipped service facility and professionally trained staff to give the best service ever in both open circuit and rebreather diving.
Alessandro also joint IART in 2015 with the will to develop the activities of this great training agency within Italy giving the best service and support to other instructors and trainers in the territory.